25 Years, $2.5 Billion in Client-Owned Real Estate, and One Mission: Helping Investors Build Wealth Through Real Estate
Founded in 2001, SDIRA Wealth helps investors build wealth through real estate and tax-advantaged strategies. As a real estate developer, the company identifies high-growth markets and develops new construction homes for investors, helping clients pursue long-term income, appreciation, and potential tax benefits through strategic property ownership.
25 Years. Billions in Real Estate. One Mission.
While many companies come and go with market cycles, SDIRA Wealth has spent the last 25 years building a legacy of helping investors create long-term wealth through real estate ownership.
Founded in 2001, SDIRA Wealth has spent the last 25 years helping investors build wealth through real estate ownership. What began as a vision to educate investors and provide access to quality real estate opportunities has evolved into one of America’s leading full-service real estate development companies focused exclusively on new construction investment properties.
Today, SDIRA Wealth clients own more than $2.5 billion in real estate assets, representing over 11,000 investment properties across some of the nation’s fastest-growing markets. The company has helped thousands of investors build real estate portfolios designed to create passive income, long-term appreciation, and financial freedom.
What has distinguished SDIRA Wealth over the past 25 years is not simply the properties it has developed or the billions of dollars in real estate acquired by its clients. Rather, it is the company’s unwavering commitment to educating investors and helping families build generational wealth through real estate ownership. As SDIRA Wealth celebrates this milestone, we sat down with CEO Justin French to discuss the lessons learned over the past two decades, the evolution of real estate investing, and why the company’s education-first philosophy continues to guide its vision for the future.
“We’ve never viewed ourselves as simply a real estate investment company,” says French. “Our mission has always been to help people build a roadmap toward financial freedom through real estate.”
In The Freedom Five Formula, Justin French outlines the principles and strategies that have helped thousands of investors use real estate as a vehicle for long-term wealth creation. The book presents a practical framework for building income-producing assets, creating financial flexibility, and pursuing a future defined by greater freedom and opportunity.
The Vision Behind SDIRA Wealth
When SDIRA Wealth was founded in 2001, real estate investing wasn’t the mainstream conversation it is today.
There were no podcasts teaching passive income. No endless stream of online education. Few resources existed for everyday investors looking to build wealth through real estate.
For many people, the opportunity to build long-term wealth through real estate felt inaccessible, overwhelming, or simply out of reach.
SDIRA Wealth was built on a different belief:
Real estate investing shouldn’t be complicated, intimidating, or reserved for insiders—it should be accessible to people who are committed to building a better future.
“Everyone deserves access to the knowledge, opportunities, and strategies that can help change their financial future,” says French.
“From day one, our vision was never simply to sell properties. Our vision was to educate investors, simplify the process, and help families build long-term wealth through real estate ownership.”
That philosophy has shaped SDIRA Wealth since its founding in 2001 and continues to guide the company’s approach today. While markets, interest rates, and economic cycles have changed over the past 25 years, the company’s commitment to investor education and long-term wealth creation has remained constant.
That commitment has guided the company through every market cycle over the past 25 years—from the housing crash of 2008 to recessions, inflation, rising interest rates, and periods of unprecedented economic change.
While markets, interest rates, and economic cycles have changed over the past 25 years, SDIRA Wealth’s core belief has remained the same: real estate continues to be one of the most powerful tools available for building long-term wealth and creating financial freedom.
“We’ve never viewed real estate as simply buying and selling properties,” says Justin French. “We view it as a vehicle that can help families create options, build security, and change the trajectory of their financial future.”
More than two decades after the company’s founding, that vision continues to guide its mission and impact investors across the country.
“Our mission has always been straightforward,” French explains. “Help investors make informed decisions. Help families create more opportunities for themselves and future generations. Help people build lasting wealth through real estate ownership.”
For French, the company’s success has never been measured solely by the number of properties developed or transactions completed.
“At the end of the day, it’s not really about the properties,” he says. “It’s about the lives, families, and futures those investments help create.”
Research first. Build second. SDIRA Wealth identifies high-growth markets before developing homes designed to meet long-term rental demand.
Building More Than Homes
While many companies market investment properties, SDIRA Wealth operates as a full-service real estate development company.
The organization participates in market research, land acquisition, development planning, construction oversight, financing relationships, investor education, and long-term property management partnerships.
The result is a vertically integrated approach designed to simplify the investment process for clients.
Over the last 25 years, that strategy has resulted in:
More than $2.5 billion in real estate investments
More than 11,000 new construction investment properties
Thousands of investors served
Approximately 2,000 homes developed annually
Operations spanning 15 states
Approximately 75% repeat investors
Approximately 80% referral-based business
In an industry where trust is everything, those numbers tell an important story.
The Markets That Drove Success
One of the company’s greatest strengths has been identifying growth markets before they become mainstream.
While investment trends come and go, SDIRA Wealth has remained focused on the proven fundamentals of real estate investing: strong markets, quality assets, and long-term ownership.
Population growth.
Job growth.
Affordability.
Rental demand.
Landlord-friendly environments.
Economic diversification.
Markets such as Lubbock, Texas, have become standout examples of this strategy. Supported by healthcare, education, logistics, and a growing population, Lubbock has consistently demonstrated the characteristics SDIRA Wealth looks for when evaluating real estate investment opportunities.
The company has also expanded throughout high-growth regions across Texas and other emerging markets where housing demand continues to outpace supply.
“For 25 years, we’ve believed that one informed decision can change a family’s future,” says French. “That’s why we’ve remained committed to education, relationships, and long-term thinking in everything we do.”
SDIRA Wealth develops approximately 2,000 new construction homes annually, created exclusively for investors seeking long-term wealth through real estate ownership.
Why Real Estate Remains One of the Best Ways to Build Wealth
Throughout his career, French has found that lasting wealth is rarely built through shortcuts. The most successful investors focus on owning assets, maintaining a long-term perspective, and consistently investing in opportunities that create value over time.
“Real estate is one of the few investments that combines appreciation, cash flow, tax advantages, leverage, and principal reduction all in one asset,” says French.
Unlike many investment vehicles, real estate offers multiple wealth-building mechanisms working simultaneously:
Rental income
Property appreciation
Mortgage paydown
Tax benefits
Inflation protection
Portfolio diversification
For investors seeking passive income through real estate, those advantages can become increasingly powerful over time.
While SDIRA Wealth is known for helping investors build wealth through real estate, the company believes its impact should extend beyond financial returns. Through its partnership with the Tim Tebow Foundation, SDIRA Wealth supports initiatives focused on protecting vulnerable children and restoring hope to communities around the world, reflecting a commitment to purpose-driven business and lasting impact.
The Freedom Five Formula: A Different Path to Financial Freedom
One of the concepts most closely associated with SDIRA Wealth is the Freedom Five Formula.
The strategy emerged after years of observing investor outcomes.
French noticed that many financially independent investors weren’t building portfolios of hundreds of properties.
Instead, they consistently acquired a handful of quality rental properties and allowed time to work in their favor.
The Freedom Five Formula focuses on acquiring five income-producing rental properties in strong growth markets and holding them long enough to benefit from:
Appreciation
Principal paydown
Rent growth
Tax advantages
Compounding wealth
“What if five properties changed your family’s future forever?” asks French. “Most people dramatically underestimate what consistent investing can accomplish over 10 to 15 years.”
The strategy has become a cornerstone of SDIRA Wealth’s educational platform and a roadmap for investors pursuing financial freedom through real estate.
For SDIRA Wealth, the client experience extends far beyond the closing table. The company regularly welcomes investors to visit the markets and properties they own, providing an opportunity to see firsthand the communities, developments, and long-term vision behind each investment. By focusing on saving clients time, leveraging scale to create value, and delivering a high-touch experience, SDIRA Wealth has built a reputation for putting relationships and investor success at the center of everything it does.
The Team Behind the Mission
Ask French what he’s most proud of after 25 years, and he doesn’t point to the billions of dollars in client-owned real estate or the thousands of properties delivered.
He talks about the people.
The people behind the mission—the construction managers, market analysts, client success teams, portfolio advisors, property management partners, education partners, and leaders who work every day to help investors build a stronger financial future.
Behind every property is a team working toward a common goal: helping families build a stronger financial future through real estate ownership.
What sets SDIRA Wealth apart is its developer-first approach. Rather than simply selling investment properties, the company researches, develops, and delivers new construction homes designed specifically for long-term real estate investors.
From market research and development to client success, property management, education, and leadership, thousands of people have contributed to the company’s growth over the last quarter century.
“No company reaches 25 years without great people,” says French. “The team is the reason we’ve been able to serve investors at this level. Their commitment to our clients and our mission is what has made this journey possible.”
That people-first mindset has helped shape a culture centered on education, integrity, accountability, and service—values that have remained unchanged since the company’s founding in 2001.
And while the numbers tell an impressive story, they are ultimately the result of something deeper: a team committed to helping others create lasting wealth, opportunity, and freedom through real estate.
While many firms focus on selling investments, SDIRA Wealth focuses on helping investors understand them. The company’s education-first philosophy centers on aligning real estate strategies with each client’s goals, providing the knowledge and guidance needed to make informed decisions. This approach has helped thousands of investors build long-term wealth through real estate ownership since 2001.
Why Investors Are Still Buying Real Estate in 2026
Despite higher interest rates and ongoing economic uncertainty, demand for investment real estate remains remarkably resilient.
According to French, the reason comes down to fundamentals.
People will always need housing. Population growth continues to drive demand in many markets. And quality rental properties remain an essential part of the housing ecosystem.
While market conditions may change from year to year, the underlying drivers of real estate have remained remarkably consistent.
“Successful investors understand that wealth isn’t built by reacting to every headline,” says French. “It’s built by owning quality assets, staying focused on the long term, and allowing time to do its work.”
That perspective has guided SDIRA Wealth for the past 25 years and continues to shape the company’s outlook for the future.
French believes one of the biggest challenges investors face is waiting for the “perfect” moment to take action.
“The biggest mistake investors make is believing they need perfect conditions before they invest,” says French. “In reality, some of the best opportunities are created when uncertainty causes others to sit on the sidelines.”
For long-term investors, market cycles are not obstacles to avoid—they are opportunities to navigate strategically.
Education is at the core of the SDIRA Wealth experience. Throughout the year, the team hosts investor meetups, market updates, property tours, and client events—including gatherings around Texas Tech football weekends—creating opportunities for investors to learn, connect, and build relationships with like-minded individuals.
While no one can predict exactly what the future holds, history has consistently rewarded those who acquire quality assets, stay focused on the fundamentals, and give their investments time to mature.
As French often reminds clients:
“Time in the market beats timing the market.”
It’s a simple principle, but one that has helped shape thousands of real estate investment decisions over the last 25 years.
Looking Toward the Next 25 Years
As SDIRA Wealth enters its next chapter, the mission that guided the company from the beginning remains unchanged.
Help investors make informed decisions.
Help families create more opportunities.
Help people build lasting wealth through real estate ownership.
Over the past 25 years, that mission has helped create a remarkable legacy:
$2.5 billion+ in client-owned real estate
11,000+ investment properties delivered
Investors served across 15 states
75%+ repeat investors
80%+ referral-based growth
Thousands of families pursuing financial freedom through real estate
Yet for French, the numbers tell only part of the story.
Behind every property is an investor.
Behind every investment is a family.
And behind every success story is a decision that had the potential to change a future.
“We’ve never viewed ourselves as simply a real estate development company,” says French. “Our mission has always been to help people build a roadmap toward financial freedom through real estate.”
At SDIRA Wealth, education comes before real estate. Rather than focusing on selling properties, the team focuses on understanding each client’s goals, providing education, and helping investors determine whether real estate is the right fit for their long-term financial future.
After 25 years, the company remains optimistic—not because it can predict the future, but because the principles that have driven wealth creation for generations remain unchanged.
People need housing.
Communities continue to grow.
And disciplined investors continue to build wealth through ownership.
While the company is proud of the milestones it has achieved, SDIRA Wealth believes its greatest impact cannot be measured by properties, transactions, or dollars invested.
It can only be measured by the lives changed along the way.
Because after 25 years, the most valuable asset has never been real estate.
It’s the opportunity it creates for people to build a better future.
Recognizing that successful wealth building often requires a team approach, SDIRA Wealth partners with wealth advisors, tax strategists, and financial professionals across the country. By providing educational resources, real estate expertise, and access to exclusive investment properties in high-growth markets, the company helps advisors deliver additional value to their clients while supporting a more comprehensive approach to long-term wealth creation.
For more than two decades, SDIRA Wealth has helped investors turn real estate into a vehicle for financial freedom. The next success story could be yours.
Whether you’re exploring your first investment property or looking to expand an existing portfolio, the team at SDIRA Wealth is committed to helping you build a strategy aligned with your goals.
Learn more at SDIRAWealth.com and discover how real estate ownership can help create lasting wealth for generations to come.
“Financial freedom doesn’t begin with a property. It begins with a plan.”
